Tuesday, July 28, 2009

ADSENSE TIPS FOR EARNING MORE

A NEW WAY TO EARNING FROM GOOGLE IS REFERRAL PROGRAMME

One of the biggest changes that Google has made to the AdSense program is in its referral programs. If you have users that include publishers interested in signing up for AdSense then you might be able to make some money.
The AdSense referral now pays $100 for a publisher who makes the same amount within 180 days..provided they’re located in North America, Latin America or Japan




1. What Are Referrals And How Do They Differ From AdSense?


The biggest difference between AdSense units and referral ads is why you’re being paid. Most AdSense ads pay for each click they receive. Some pay each thousand times they’re shown.

Referral ads pay on a cost-per-action basis, or CPA for short. It’s not enough to get a click on an ad to earn income. The user has to do something when he reaches the advertiser’s site. That might be downloading a program, leaving an email address or even making a purchase.

It’s very similar to an affiliate system in which you’re paid a percentage of a sales price for a product. The only difference is that payable actions aren’t limited to buying.


2. Signing Up For Google’s Referral Program.


Putting referral ads on your site is very simple. Just click the Referrals link on the AdSense Setup tab and search for an ad by product, keyword or by category.

Search by product and you’ll be able to pick exactly the ad you want. Search by keyword and Google will choose the ad for you, giving you what it thinks is the best performing ad to match the keywords you choose. You can enter up to ten keywords. Search by category and Google will choose the best-performing ads within that category.



You’ll also need to select your ad format - the formats available vary from product to product - and create a channel so that you can track the ad’s performance. One good option is to use a square or rectangular AdSense unit at the start of an article and place a smaller referral unit lower down as though it were illustrating the text.


3. Choosing Your Referral Ads.




Obviously where you put your ads will be important. But choosing what you advertise will be even more important. One option is to go for the highest paying ads, put them on your site and hope. You’ll probably be hoping a lot and earning little. Unless your referral ads are closely linked to the content on your page, you’re not likely to get many clicks, let alone many conversions.



It might also be tempting to choose keywords or categories and let Google do the thinking for you. It does a pretty good job with the ads in AdSense units, so why shouldn’t it do a good job with the ads in Referral units too? Google even gives you a checkbox marked “Pick Best Performing Ads” that overrules your choice and places what it thinks is the best ad for your site.


4. Getting The Most Out Of Your Referral Ads.


Like AdSense units, referral units need to be optimized. The same principles don’t necessarily apply. The fact that you can recommend the products in your referral ads changes everything.

You can recommend them because advertisers aren’t paying for the click. They’re only paying for the action. If a user reaches their site and does nothing, it’s cost them nothing. They don’t risk anything then, by having you send them users if those users turn out not to be interested.



Recommending products that you advertise is the number one most effective way of rocketing any ad clickthroughs. You’re only allowed to do it for CPA ads such as referral ads and affiliate ads. Usually, I don’t recommend graphic ads. But if you’re recommending a product - and if you keep the image close to the recommendation - it will more look like an illustration than an ad.





5. Creating Content For Referral Ads.


The easiest way to do both those things is to write a post, choose a referral ad that’s related to the post and add a sentence or two mentioning the product. That’s very simple. An alternative approach is to choose an ad that matches the content of your site, then write a post that matches the product.

The page can’t read like an ad. It has to be the same quality as all your other content otherwise users won’t read it and they won’t click the ads. The post would just find a reason to say something positive about the referral product. It’s a very easy way to create a revenue-generating Web page.



In practice, you’re not going to be able to do this too often. You’ll probably find that there’s a limited number of ads that match your site. But even two or three pages like this on, easily reached and well-marketed, could give you some very nice extra income.

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